Being a frequent traveler for many years now, there are few words I love to hear more than “Mrs. Sarfati—You’ve been upgraded.”
For example, hotels and airlines, such as Marriot Bonvoy and Delta, known for having some of the best client loyalty programs, offer upgrades as a way to show appreciation for clients.
Incorporating this same level of customer service into your salon or spa business can go a long way in making an experience memorable and increasing client retention.
Below I share tips on how you an increase business through upgrades and rewards.
Create a Loyalty Program
Membership programs are standard procedure now for client development and retention. Your clients sign up by purchasing into the program and in return they receive special discounts and benefits for being loyal customers.
Reward Good Behavior
When your client buys more, they should receive more.
Encourage clients to purchase services in a series by offering them rewards. For example, schedule 5 deep pore cleansing treatment and receive the 6th free!
The more they buy, the more they get, and the more appointments you have scheduled.
Have Clients Wait In Style
If you find your schedule is running behind, and you have clients piling up in your waiting room – offer them a quick and easy facial treatment.
Sheet masks are a great way to keep your clients occupied and happy, plus, they don’t require a lot of prep work and they won’t take away from your staff’s precious time. Simply apply and remove.
Your clients will be smiling, and glowing, from ear to ear and they will forget they were waiting at all.
Offer a Menu of Upgrades
If you want your register to ring, you need to have a menu of upgrades in place.
These can be mini facial treatments or existing treatments, but when added to an existing service, you can offer them to your client at promotional price.
With an upgrade at the shampoo bowl then another at the manicure station, you can double your average salon ticket!
Offer More for Less
Reward and encourage retail purchases too!
There are a number of ways you can promote your retail, for example, offer your clients GWPs & PWPs. For a gift with purchase, if your client purchases 3 retail items, offer the 4th FREE.
For a purchase with purchase promotion, if they purchase one product, they can get another at 50% OFF.
Do you have any simple business-boosting tips that you’d like to share? Tell me in the comments below!
