How to Serve Young Clients | Spa Business Tips

It’s almost the end of summer, which means back to school time!

With this in mind, I thought it’d be appropriate to discuss how to care for the teens, tweens, and the younger generation of clients that may be walking through your doors.

Address Their Skin Concerns

Of course, when we think young adults we traditionally think of acne. While acne is a common concern for younger clients, it’s not the only concern.  Dry skin, flaky skin, and dehydration are often the concerns of many younger clients.

With this in mind, it’s important to have an array of services available on your menu.

Deep Cleansing Facial

While estheticians cannot treat or diagnose acne, they can help educate their clients on how to avoid breakouts, and also help diminish the appearance of blemishes.

For younger clients experiencing oily and problem skin, deep pore cleansing facials like the Repêchage® Hydra Medic® Facial will help clients get on track to clearer and healthier skin. This treatment contains new, significant advances in skin care, all based on natural processes.

The word Repêchage® means “second chance” or “rescue” and that is exactly what this facial delivers: Our exclusive combination of natural herbal and marine ingredients helps to cleanse while helping to control the appearance of oil from overly active sebaceous glands, simultaneously helping to hydrate, tone and firm the appearance of the skin, protecting it against potential scarring.

Express Facials

You may find that your clients don’t want to spend an hour or two at the spa, which make express facials an extremely appealing option from them.

­­­  Combining sheet masks + facial massages is the concept behind Repêchage® Glow and Go. These facial treatments can be performed in under 30 minutes, combined with a manicure or pedicure treatment, and can offer desired benefits such as skin that appears brighter, moisturized, soothed, firmer, and more lifted.

Fun, Sensory Facials

Some younger clients just want a facial that is fun, smells good, and will look cool on their social media!

Repêchage® FUSION™ Facials deliver all three, while most importantly, delivering a truly nourishing skin treatment. Like smoothies for the skin, these facial treatments combine the rich skincare benefits of Chocolate, Berry, Matcha Green Tea and Vanilla/Pumpkin with the Repêchage® signature Laminaria Digitata Seaweed to provide essential vitamins, minerals and amino acids to create healthier and restored skin.

Make Them Feel Comfortable

In addition to providing the right types of treatments, it’s essential to make your younger clients feel comfortable during their time with you.

Creating comfort begins with your dialogue. Teenagers respect when you treat them and talk to them like adults.

For example, give thorough explanations and provide skin care advice:

• Make a professional treatment recommendation
• Explain how the treatment can help their skin concerns
• Explain how at-home skincare can help
• Share your expert skin care tips with them

Most younger clients, for example, may be surprised to hear that their phone is causing their breakouts, that skipping out on washing their face before bed may be linked to see so many blackheads on their nose, and that picking/squeezing will only make their skin worse by spreading bacteria!

They’ll probably opt to want to use your recommended skin care as well, after you tell them about the difference between professional skin care and products sold at their local drug stores.

A little education can go a long way, while also making this group of clients at ease.

Make it Fun

Lastly, remember that when dealing with younger clients it’s important to incorporate a fun element into the mix.

Let them use their phones during their facial treatment. Offer them headphones if they want to listen to music, encourage “selfies” and social media usage, and offer to take pictures of them with a face mask on — remind them to tag your business in their pictures!

This creates that feeling of comfort and ease that teens can appreciate, and can even be a way to give your business a little attention on social media.

What tips do you have on serving younger clients? Leave a comment below!