(Repêchage Corporate Educator Lauren Streeter with IECSC Show-goers feeling the warmth of the 4th Layer of the 4 Layer Facial)
April 22-24, Jacob Javits Convention Center, NYC – Big, bright and right in front, Repêchage Professional Skin Care stole the IECSC Show this weekend in New York City. Joined by their fearless leader Lydia Sarfati, Repêchage CEO and Founder, the Repêchage team introduced the latest in skin care trends as well as the New! Repêchage Biolight Collection.
Spa and Salon professionals got a peak at the latest skincare products and spa services which will be available at salons and spas nationwide. Repêchage debuted the New! Repêchage Biolight Miracle Facial with Glyco-Sea Glycolic Peel and the Biolight Beyond Brightening At-Home Care Products. Repêchage Biolight is the latest in skin brightening science with innovative marine biotechnology. This revolutionary new professional treatment and product line is a natural and effective method to help treat and help prevent hyper-pigmentation for brighter, more radiant skin.
(IECSC Show Attendees with Repêchage Educator Lisa Dominguez)
Lucky show attendees were also able to experience the Lydia Sarfati Facial Bar Concept. Applying Sarfati’s mantra, “Show, tell, and you will sell”, Sarfati created a recession proof plan to get customers to get involved with spa treatments. “What the facial bar does is bring that facial out of the closet,” says Sarfati, “shorter, express treatments allow clients to experience more of the beauty services that are offered in the salon.” No need to disrobe or remove your shoes as if you were entering a Japanese tea room. At The Facial Bar, clients sit upright, are draped with a cape similar to a hair service, and receive a quick conditioning or deep pore cleansing facial treatment in thirty minutes or less. Show attendees couldn’t wait to jump in line!
(From left to right: Eric Lewine, Vice President – Sales & Business Development of Belvedere USA, Lydia Sarfati, Repêchage CEO and Founder, and Dr. Leon Alexander, President of Eurisko Design and Kelly McCarthy, PBA Education & Training Manager)
Sarfati wore two hats at the show, sharing time between the Repêchage Booth and the CIDESCO classroom. Hosting three classes including a “Business Building Workshop”. This panel discussion including Sarfati, Eric Lewine, Vice President – Sales & Business Development of Belvedere USA and Dr. Leon Alexander, President of Eurisko Design. The three industry gurus provided spa business tips including the science behind the senses, motivating your spa staff, and how to design an effective retail space to maximize spa profits. Sarfati also taught “Scientific Approach to Facials: Analyze, Diagnose & Treat All Skin Types” and “Classic European Facial Massage, Including Deep Penetrating Viennese Massage”. As Honorary Chairman CIDESCO USA, Sarfati travels the country educating beauty professionals on the benefits of a CIDESCO degree as well the techniques and protocols encouraged by this world-wide skin care organization.
(Repêchage CEO and Foudner Lydia Sarfati with her “Classic European Facial Massage, Including Deep Penetrating Viennese Massage” class)
To see where Lydia and her Repêchage team will be next, visit www.repechage.com or call 1.800.248.SKIN!
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