(Repechage team in front of their booth at IECSC)
Repêchage Professional Skin Care, Front and Center at IECSC New York!
April 14-16, Jacob Javits Convention Center, NYC – As soon as attendees entered the IECSC Show this past weekend in New York City, they were dazzled by the offerings of Repêchage Professional Skin Care which was beautifully displayed in their own foyer above the showroom floor. Lydia Sarfati, Repêchage CEO and Founder, along with the Repêchage team, highlighted their impressive skin care collections and got back to the Repêchage basics – seaweed!
“This year’s show was a fantastic success. From our display, to my CIDESCO classes, everything went off without a hitch. We even saw a 20% increase in sales from last year,” said Sarfati.
Beauty professionals were able to get the inside scoop straight from the Repêchage team on all the benefits of their seaweed products, including their detoxifying, oxygenating, rebalancing, hydrating, anti-aging, and renewing properties. Attendees even had the fabulous opportunity to experience the power of seaweed first-hand at The Facial Bar Concept by Lydia Sarfati! The revolutionary model allows clients to receive all the benefits of a Repêchage treatment in thirty minutes or less while sitting upright. Spa-lovers were waiting in line to experience a treatment in one of the 5 coveted facial bar chairs at the show. A few attendees were lucky enough to be treated by Lydia Sarfati herself! All of the commotion even attracted editors from Glo, Skin Inc, American Salon, DaySpa, Beauty Launchpad, New Beauty, Hudson Mod, BeautyDailies.com and Beauty-Goodies.com!
(IECSC Show Attendee enjoying a Facial Bar Treatment)
Along with sharing her bountiful beauty knowledge at the Repêchage Booth, Sarfati also hosted two CIDESCO educational classes. Sarfati taught, “Anti-Aging Science & Solutions for Visible Aging of the Skin,” focusing on how environmental exposure, genetics, hormonal and chronological factors influence aging of the skin resulting in hyper pigmentation and wrinkles. Her professional expertise for this topic was in high demand as it was a sold out class! She also taught “The Art & Science of European Facial Massage,” in which she helped students improve their understanding of the function of the muscles, lymph and circulatory systems, in order to provide maximum benefits to their clients.
(Repêchage CEO and Founder Lydia Sarfati teaching her “Anti-Aging Science & Solutions for Visible Aging of the Skin,” class)
The show brought together many important members of the Repêchage family, including international executives from Dubai, Italy and India who were able to experience the impressive marketing tactics that the company is bringing into the beauty industry.
(From left to right: Shiri Sarfati, Repêchage Vice President, Lydia Sarfati, Repêchage CEO and Founder, Claudio d’Emilio, Euracom Owner, and David Sarfati, Repêchage Chief Operating Officer )
To see where Lydia Sarfati and her Repêchage team will be next, visit www.Repechage.com or call 1-800-248-SKIN!
