(Kelley McCarthy, Manager of Online Education for the Professional Beauty Association, with Lydia Sarfati, Chairman of CIDESCO Section USA and Repêchage CEO & Founder)
March 9-11, 2014 – Jacob Javits Convention Center, NYC – Chairman of CIDESCO Section USA and Repêchage CEO & Founder, Lydia Sarfati, lead the way in providing skin care education for show attendees at this year’s IECSC New York show.
(Lydia Sarfati, Chairman of CIDESCO Section USA and Repêchage CEO & Founder, teaching her “Master the European Facial” class)
On behalf of CIDESCO, Lydia Sarfati hosted two educational classes for show attendees to take part in. In her first class, “Master the European Facial”, Sarfati provided a comprehensive overview of the European Facial, including skin analysis, client consultation, deep cleansing using electrical equipment, manual facial massage and the application and removal of masks. During this three hour session, attendees experienced all aspects of a European facial through lecture and comprehensive demonstration. They also had the opportunity to partake in a Q and A session with Lydia. For her second three hour session, Sarfati presented, ”Create & Market the Ultimate Spa Experience.” In this business oriented class, Sarfati delivered everything you need to know to establish a successful business plan and increase revenue. Attendees learned how to build the right image, target lucrative markets, craft appealing service menus and build a winning team.
Lydia Sarfati and CIDESCO continue to educate estheticians and skin care professionals across the United States. Her next class “Beyond Anti-Aging: Professional Solutions to Age Spots, Sun Damage and Hyperpigmentation” will be at this year’s Face & Body Midwest in Chicago, Illinois.
For more information about CIDESCO please visit: www.cidesco.com
For more information on Repêchage please visit www.Repechage.com or call 1-800-248-SKIN!
For high resolution images, please contact info@repechage.com
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