As a first time spa owner, things can be overwhelming, especially if you come from an esthetic background. It’s quite an adjustment from doing treatments on clients to managing a business. As a spa consultant, I want to lend my advice that I share with first time business owners that can help make this adjustment easier.
Invest in hiring the right staff.
Never forget this statement: “Your staff is your business’s most important asset.” Your staff is going to be the face and reputation of your business. Choosing the right staff is imperative. Do not rush through the hiring process just because you’re eager to get your business up and running. Take your time. Read my tips on how to hire the best employees at your salon or spa, and interview questions for hiring that I always recommend to ask potential candidates.
Be knowledgeable about what’s new in skin care.
How do you know what skin care services to offer your clients? Do your research! Attend local spa industry tradeshows and look for a professional skin care line for estheticians. You’ll want to offer a mixture of treatments. For example, signature facial treatments that have stood the test of time and have proven effects on the skin. You’ll also want to offer new facial treatments that utilize new skin care technology, like professional sheet masks. This way you can appeal to various types of clients – from baby boomers, to millennials, to male clients.
Focus on building strong client relationships.
Building clientele and keeping client retention high relies on facilitating great relationships. All client interactions should positive ones, and this is an important mindset that should be instilled in all staff members. Read my tips on how to get new clients, and don’t forget to continue these relationships outside of your business. Use social media as a tool to connect with clients and market what you can provide to potential clients.
Cross promote your services and retail.
If you’re opening a salon and incorporating skin care or a spa, don’t think of these two businesses as separate entities. It’s important to educate all staff on how to cross promote hair and skin services. Even if you’re just going to be offering skin care services, focus on ways on how to upgrade services, and don’t ever skip out on selling retail! Remember, each and every client is earning potential, and at the end of the day you are running a business. Profits are necessary to keep your business alive and growing!
