Spring is almost officially here! And, just like a restaurant changes its seasonal offerings, the change in the season means it’s time to switch things up in your spa.
Spruce Up Your Spring Spa Menu
Spring is a time where clients are coming into your business looking to readjust for the new season.
Clients are ready to make the switch from the cold to a warmer season which means services to help say hello to shorts, sandals, and bikini season.
What services should you be spot lighting?
- Deep Cleansing Facials
- Exfoliating Body Treatments and Pedicure Services
- Natural Chemical Peels
- Waxing Services
- Facial Massage and Mask Services
These professional treatments should all be front and center on your spring menu.
Consider an essential spring treatment on promotion, like a deep cleansing facial to “get skin glowing for spring.”
You can even hold spa events around these services—for example a wax and wine night or pedi-party. Offer clients complimentary wine with their waxing services, and offer promotions for bringing their friends with them!
Do a Deep Spring Cleaning
While your business should always be spic and span, there are a few areas that should definitely not be overlooked, such as your waxing treatment room.
Wax Room
With spring time here, you’re going to see an increase in waxing services and your wax room should be in immaculate condition and SCREAM clean to your clients.
During a waxing service the follicle is open and the skin is more susceptible to infection, so it is imperative and your responsibility as a beauty professional that all is sanitary.
Read my tips on sanitary waxing which includes a checklist to make sure you’re ready.
Retail Area
You should also give your retail area and window displays a spring cleaning!
Dust your shelves and make sure the right shelf talkers and retail for spring is on display.
Highlight and fully stock exfoliators and face scrubs, body products and products for combination and oily skin, which are common concerns in the warmer months.
Client List
Lastly, now is also a good time to review your client list.
Remember, email blasts are essentially free marketing and a way to communicate events, promotions, and happenings at your business with your client so don’t overlook maintaining this database.
Make sure you have all of your client’s email addresses and contact information so you can stay connected.
How do you get your business ready for spring – Leave a comment below!
Great tip about going to a spa that gets deep cleaning regularly. My sister has been stressed out with her 4 jobs and needs a break. We’ll have to take her to a spa with great customer service and fresh towels.