social media Archives - LYDIA SARFATI

Spa Business: 5 Ways to Get New Clients

To increase profits, gaining new clients is essential. Read 5 key things all spa businesses must do to build a clientele.

Easy Social Media Tips for Spas & Salons

I’ve always said that appearance counts, and nothing could be more true for your brand’s social media presence. When it comes to social media the saying “Don’t judge a book by its cover” doesn’t hold true. Unless they’ve heard rave reviews about you from friends for family, potential new clients will judge your business by the layout of your Instagram board, pictures on your Facebook page, and reviews on Yelp.

Get Connected – How Social Media Sites Fuel Your Spa Business

Let’s face it, today almost everyone has a smart phone. All your customers have to do is turn on their phone to see that their best friend just checked into ABC Day Spa, thus ABC Day Spa just got an instant spa recommendation! In this industry of “high touch” you have to get “high tech”! …

SpaExec and United Aesthetics Organization (UAO) – Lydia’s Recent Trip to Arizona Recap

Over the past few days, I have been traveling in Arizona and have sat on the panel for SpaExec and spoke at United Aesthetics Organization (UAO) Educational Event. I am always an advocate for continuing education and I make no exceptions for myself! I love to be a part of brand new endeavors, like the …

Testimonials

Louise O’Loughlin

"I am very grateful to Lydia for her dedication as she continues to educate both in skincare and business. I owe so much of my success and joy in my work to her. By training all my staff to be industry experts, I achieved across the board excellence in every service carried out in the salon."

Louise O’Loughlin
Owner, Iguazu Beauty and Oncology Training International Educator, Ireland

Ingrid Coleiro

"The passion and dedication that Lydia transmits every time she is lecturing or demonstrating a treatment is contagious. She is the woman who encouraged me to keep up my standards, value myself more and to always keep my head up high in any circumstance."

Ingrid Coleiro
Director, Makiba Essence, Malta

Grete Transtok

"What I really admire about Lydia is the continuous education on skincare. She is someone who really puts her whole heart into everything she delivers and I believe countless estheticians and spa owners have gained success thanks to her."

Grete Transtok
Corporate Affairs, Marketing and Communications Specialist, Estonia

Dzigbordi Kwaku-Dosoo

"When it comes to building a successful business, we are told to learn from those who have navigated the path. Lydia Sarfati has lived, learned, and built a business from the groud up, created resounding success and sustainability. I am continually inspired and empowered by her story."

Dzigbordi Kwaku-Dosoo, Founder & CEO of Dzigbordi Consulting Group