According to ISPA, up to 47% of spa goers are now men, up from 31% ten years ago. Take the time and initiative to fully develop services for all the special men in our lives. This webinar will include essential info on how to develop a menu that will attract this very important client base, learn different facial massage techniques that can benefit men’s skin, how to perform eye treatments to soothe eyes, apply the correct facial masks with ingredients that address men’s unique skin concerns, including razor burn, environmental sensitivities, and ingrown hairs, manscaping, how to incorporate devices to power up skin services for more effective results and how to capture their attention by creating an environment that appeals to all sensibilities, from scent to color schemes.
