Lydia Sarfati Blog for Skin Care Professionals

Everything You Need to Know About Esthetics and the Skin Care Industry

Go Local, Get Social! How to Be the Business Leader in Your Market

Last week, we had the pleasure of chatting with local business owners in the Greater Fort Lauderdale area of Florida. Their stories are genuine examples of how working locally can help create exposure, build buzz, and boost sales for your business. Here we share some great takeaways from the chat that I believe you’ll find helpful for your business, and will inspire you to go local, and get social!

Lydia Sarfati and San Diego Spa Community Join Bellus Academy to Launch CIDESCO USA Certificate

Globally renowned skincare authority and innovator Lydia Sarfati brought her passion for esthetics excellence to Bellus Academy on January 23-24. The founder of luxury skincare brand Repêchage and Chairwoman of CIDESCO USA, Sarfati  joined Bellus Academy’s esthetic educators, students and San Diego’s leading spa and skincare authorities to launch the nation’s first CIDESO USA skin care certificate at Bellus Academy.