GLOW and GO! How to Create New Excitement at the Spa with Facial Massage and Mask Services
As estheticians, we are licensed and have advanced knowledge in both skin and facial massage, yet many estheticians are not fully capitalizing on this. There is a new popularity in facial massage “boutiques” and “gyms” available at airports and department stores, but these focus almost exclusively on massage. Estheticians can expand this concept so much more by creating a facial massage menu that complements a full service salon and spa offering, especially when paired with express sheet mask treatments at the Facial Bar. Learn about four new facial massage protocols that provide estheticians with step-by-step instructions to perform facial massage and skin treatments for brightening, calming, hydrating and helping reduce the signs of aging.
How to Serve Young Clients | Spa Business Tips
Learn how to care for the teens, tweens, and the younger generation of clients that may be walking through your spa doors.
5 Easy Ways to Grow Your Spa Business Fast
From working as a spa consultant and visiting salons and spas all over the world, I know that while upgrading space and services can make a big difference in increasing business, there are several improvements that can be made instantly (and without much cost) to increase morale and a spa’s bottom line.
10 Things It Takes to Be Successful in Business
Having been in business for over 40 years, I’ve seen first-hand that success does not come easy. Being successful in business takes hard work, sacrifices, and determination. Today I want to share some general tips that I always abide by, and have helped me get my business, Repêchage, to where it is today.
How to Create a Unique Waxing Treatment
Go above and beyond your client’s expectations and your business will grow—that is my mantra when it comes to succeeding in the skin care business. One unique way you can create a fabulous, unexpected experience that keeps your clients returning week after week is to re-imagine your waxing service.
Waxing: How to Implement Proper Sanitation and Prevent Infection
Believe it or not, sanitation can be THE most important factor to not only create an effective waxing program, but to build your business and increase profits. Here, we’ll review all the important aspects of proper sanitation for waxing so you can build your business.
Summer Skin Care: The Best Facial Treatments for Summer
What facial treatments will you offer this June and in the summer season? With exposure to the sun and elements, it’s important to offer your clients hydrating and renewing treatments as well as tips for skin protection. Below are treatments I suggest to highlight on your facial menu this summer that will leave your clients with healthy and glowing skin!
The Best Exfoliating Body Treatments for Your Spa Menu
Exfoliation is a form of deep cleansing and an important step to maintain glowing skin. Learn about professional exfoliating body treatments that you can add to your spa menu.
How to Get Your Spa Ready for Spring
Spring is almost officially here! And, just like a restaurant changes its seasonal offerings, the change in the season means it’s time to switch things up in your spa.
5 Tips to Be a Successful Esthetician
It is important to realize that being successful is MORE than nailing a great technique. Here are some surprising tips that I believe can help every esthetician achieve great success.
Success at Your Fingertips: Special Q+A with Gordon Miller, CEO of Hairbrained
At our annual Holiday Power Lunch in December, my dear friend and special guest, Gordon Miller, CEO of Hairbrained™, did a special Q+A. Gordon decided to do a fun “rapid fire” series of questions, calling out chapters of my book Success at Your Fingertips: How to Succeed in the Skin Care Business and asking I share a short response. In case you missed it, I wanted to share this part of the Q+A with you.
All You Need Is Love: How to Build a Connection with Clients | Spa Business Tips
In order attract new clients and create loyalty, clients need to not only look forward to being genuinely cared for; they need to be made to feel like they are the most important person in the room. Read my tips on how to build an emotional connection with clients.
How to Show Your Clients Love on Valentine’s Day
How to show your clients some TLC? Read tips on how to show your clients you love them on Valentine’s Day and all year long!
Go Local, Get Social! How to Be the Business Leader in Your Market
Last week, we had the pleasure of chatting with local business owners in the Greater Fort Lauderdale area of Florida. Their stories are genuine examples of how working locally can help create exposure, build buzz, and boost sales for your business. Here we share some great takeaways from the chat that I believe you’ll find helpful for your business, and will inspire you to go local, and get social!
How to Get Your Spa Ready for the New Year
The New Year is around the corner. Are you ready? Lydia Sarfati shares tips that all spa/salon owners and solo estheticians can follow to be successful in the new year.
How to Offer Great Customer Service | Business-Building Tips
With thousands of spas in the U.S., your clients have a lot of options to choose from. How do you win the market? In addition to offering the best products and treatments you must provide exceptional customer service. Below I share key tips that will ensure you offer your clients the ultimate in spa treatments and amenities.
“So Sorry. I Can’t Make It.” How to Prevent and Deal with Client Cancellations
Are client cancellations or no-shows affecting your bottom line? These are inevitable in the service industry, but simple practices can help decrease both. Below I share my tips on what you can do to prevent and reduce the number of cancelled appointments, including how to establish a cancellation policy.
Take the Fear Out of Retailing: 10 Tips to Boost Retail Sales at Your Spa
Retail-a-phobia? When it comes to retail, I hear all kinds of reasons why estheticians don’t like to sell products. Follow these ten tips to help entice each and every client to purchase product and watch your business grow!
13 Tips and Tricks All Estheticians Must Know
As estheticians, we play an important role in other’s lives and it’s more than just helping people look and feel amazing. We have the privilege of working with our client’s skin very closely, and serving as their expert when it comes to education about skin care. Although our industry is one that is ever-changing, there are certain ideas and concepts that all estheticians must know. Here are 13 tips and tricks that I strongly believe every esthetician must carry with them throughout their career.
How to Create a Professional Image
“You only have one chance to make a first impression.” You have probably heard this phrase many, many times in your life. In fact, a person makes a first impression within seven seconds of meeting you. This is why focusing on your appearance and professional image is so important. To make a positive first impression, an image of professionalism, adherence to proper dress code and social etiquette are all essential.
How to Plan a Successful Holiday Spa Event: Be Prepared!
With holiday season just around the corner, it’s time to start planning a special event for your salon or spa to introduce your holiday offerings! ‘Tis the season for gifting and shopping, and a spa event is a great way to get clients in your spa to purchase gift certificates, retail products, and schedule spa services for themselves or their loved ones. A lot of work goes into planning a successful event, and if you are not prepared it will show. Here I’m sharing a timeline to keep you on track for a successful holiday spa event.
Does Your Spa Speak to the Senses?
So many times in life we are told “don’t sweat the small stuff.” But when it comes to running a spa, that advice is all wrong. It is the details that impress your clientele and add value to your business. Read below as I share how the elements of sight, sound, touch, smell and taste convey your spa’s identity, and how to properly incorporate these elements into your business.
The Rise of Skin Care for Men | Spa Treatments for Men
Are you catering to men at your business? You may think that men and women are not equal when it comes to valuing their own personal appearance, which is actually true – personal appearance is actually more important to men!
How to Grow Your Business – Advice for First Time Spa Owners
As a first time spa owner, things can be overwhelming, especially if you come from an esthetic background. It’s quite an adjustment from doing treatments on clients to managing a business. As a spa consultant, I want to lend my advice that I share with first time business owners that can help make this adjustment easier.
Professional Sheet Masks: The Newest Kind of Express Facial
Learn about the benefits of incorporating sheet masks into a facial and about new express facial treatment options for your salon or spa business.