Success At Your Fingertips:
How to Succeed in the Skin Care Business
Your Step-By-Step Guide to Success
Create new opportunities and realize your dreams of success in the skin care industry with this revised edition of the “definitive handbook for the spa professional.” In this book, you will learn the secrets to achieve your goals from the most successful and innovative leader in the spa and skin care industry.
In this book, Lydia Sarfati, Founder and CEO of Repêchage Skin Care, President of CIDESCO, USA and winner of multiple awards, including the 2019 CIDESCO Médaille du Mérite, shares her step-by-step guide to creating and maintaining a thriving skin care business in an ever-changing world. In addition to providing an easy, step-by-step proven method to creating a successful business, this new edition contains all new material on digital marketing, advertising and promotion and the importance of integrating social media into your daily business practice.
In this book, you will learn how to:
- Unlock revenue potential with proper retail sales skills
- Create a winning business plan step by step
- Set up, stock, layout and design the spa or salon of your dreams
- Enlist and maintain a winning team
- Prioritize to maintain an essential work/life balance
- Win and keep loyal clients for life
Testimonials
“Success At Your Fingertips is a literary map to achieving your goals.”
—Frank P. Fulco, Chief Executive Officer, CIDESCO USA, Cosmetologists Chicago & America’s Beauty Show
“This is the definitive handbook for spa professionals! The step-by-step information she imparts is easy to follow, and her compelling story is personal and inspirational.”
—Deborah Carver, President/CEO, Creative Age Publications, Founder DAYSPA Magazine